I thought this was pretty nifty. Brian wrote this blog post up based upon his experiences from last week’s Monster Hunter Nation BOOK BOMB.
He sent me the actual numbers. Not too shabby. Basically a BB moves about as many books as twenty good book signings (or about a hundred average ones, sadly, not an exaggeration).
For all the authors who ask me about doing BBs for them, believe me, I’d love to. However, I can’t for a few reasons.
I’m limited in time. One reason these work is that I don’t over do it. I try and limit the BBs to no more than one a month, tops. Anything more and they cease to be special.
Also, I have to try and pick books that I think are a good fit for the fans. I’ve picked a pretty wide variety of books on here, but I still have to read them first and go with things that I think they’ll like. One reason the BBs keep working is that I haven’t really led the buyers astray.
Normally the authors I pick are people who I am acquainted with somehow, and I know that they are in a position where the BB could help boost their career. So you can ask, but I’ll probably have to say no, just because at any given time I’ve got a gigantic stack of books people want me to read, and I can’t promise anything.