I thought this was pretty nifty. Brian wrote this blog post up based upon his experiences from last week’s Monster Hunter Nation BOOK BOMB.
http://www.brianniemeier.com/2016/05/book-bomb-after-action-report.html
He sent me the actual numbers. Not too shabby. Basically a BB moves about as many books as twenty good book signings (or about a hundred average ones, sadly, not an exaggeration).
For all the authors who ask me about doing BBs for them, believe me, I’d love to. However, I can’t for a few reasons.
I’m limited in time. One reason these work is that I don’t over do it. I try and limit the BBs to no more than one a month, tops. Anything more and they cease to be special.
Also, I have to try and pick books that I think are a good fit for the fans. I’ve picked a pretty wide variety of books on here, but I still have to read them first and go with things that I think they’ll like. One reason the BBs keep working is that I haven’t really led the buyers astray.
Normally the authors I pick are people who I am acquainted with somehow, and I know that they are in a position where the BB could help boost their career. So you can ask, but I’ll probably have to say no, just because at any given time I’ve got a gigantic stack of books people want me to read, and I can’t promise anything.

