Mark your calendars, our next Book Bomb is going to be Thursday the 7th, for Unforgettable by Eric James Stone.
Eric is a really good guy, probably one of the greatest short fiction writers alive, and now he is a fellow Baen author. I introduced him to Toni Weisskopf a few years ago, and she loved Unforgettable. Eric has won some Prestigious Literary Awards and stuff, but we won’t hold that against him. (come on, it was about Space Whales! That novella was awesome.)
The goal of a Book Bomb is to get as many people as possible to purchase a specific book on the same day on Amazon, that way the book is shoved up the sales ratings, so that it shows up on more lists, so that more new readers see it. Success breeds success, and the author gets more exposure than they normally otherwise would have.
Because Amazon has put in a really long delay between the purchases and the changing of the sales rank numbers (and watching the crazy swings through the day was half the fun) I tried an experiment with the last Book Bomb for Her Brother’s Keeper by Kupari, by actually starting the Book Bomb the night before, so by the morning of the actual Book Bomb day, it was already on the rise. That seemed to help the author’s stats, so we’ll be doing the same thing this time. I’ll actually put up the official post on the night of the 6th to get things rolling for the night owls. That way by the 7th it should already be rising.
The delay still sucks though, and we probably won’t see our max highest ranking until the middle of the night when everybody is in bed. On the bright side though, they usually hang out up there for a few days after, which means lots of new eyeballs see the book.
So tell your friends. Eric is a great guy, super talented, you guys get a cool new book, but the whole point of the Book Bombs is to get a worthy author some more exposure and new readers (well, and most importantly, the author GETS PAID) 🙂